Company: Truly Free, Inc

Title: UX/UI Designer

Department: Marketing
Supervisor: Director of CRO

Location: Remote

UX/UI Designer – Lead the Future of User-Centered Design

About the Company

At Truly Free Home, we provide non-toxic laundry and cleaning supplies that actually work, giving you a safer, healthier home without compromise. We understand the skepticism around natural cleaning products, which is why we’ve spent the last 14 years earning the trust of over 500,000 families by delivering effective, toxin-free solutions. We believe you should question what you bring into your home, and we’re here to make that choice easier—so you can clean with confidence, knowing our products are safe for your family and the planet.

Who are we?

At Truly Free Home, our culture is built on a shared passion for spreading the mission of non-toxic living while fostering a team that values honesty, fairness, hard work, and innovation. We believe in collaboration and high performance, where every team member plays a vital role in creating safe, effective products that make a real difference in people’s lives. Our commitment to integrity and excellence drives us to continuously improve, support one another, and push boundaries in the pursuit of a healthier, toxin-free world.

Does this sound like you?

• Customer Obsessed: You put yourself in the shoes of your users, ensuring every design choice reflects their needs and experiences.

• Journey Visionary: You see the entire customer journey—from discovery to advocacy—and craft seamless experiences that drive engagement.

• Design Obsessed: You love creating stunning, functional designs that make life easier for users.

• Results-Driven: You thrive on feedback and data, constantly refining and optimizing for better performance.

• Growth-Oriented: You embrace new challenges and prioritize continuous learning and skill development.

• Experience-Focused: You can't browse a website without spotting opportunities for improvement.

• Ideas-to-Action: You’re constantly inspired, keeping a backlog of innovative ideas to test and implement.

• Challenge Lover: You see obstacles as opportunities for creative problem-solving and growth.

• Inspirational Leader: You motivate teams to achieve great results, taking joy in their success.

• Hands-On & Empowering: You enjoy both rolling up your sleeves and mentoring others to grow.

• Candid Communicator: You give and receive honest, constructive feedback.

• Organized & Detail-Oriented: You manage multiple projects without missing a beat.

If you answered YES to all of the above, you might be our next UX/UI Designer!

About the Role:

We’re looking for a passionate and strategic UX/UI Designer to craft innovative, user-friendly, and visually compelling web experiences that drive business growth. You’ll work in a fast-paced, startup-like environment, collaborating closely with cross-functional teams to bring ideas to life and shape our digital presence.

**Preference will be given to candidates with ecommerce, DTC and Direct Response experience.

Key Responsibilities:

User Experience Design

• Conduct and oversee user research to understand customer behavior and pain points.

• Develop user personas and journey maps, continuously refining based on data.

• Lead personalization-at-scale efforts, leveraging cutting-edge technologies.

• Design and iterate on wireframes, prototypes, and mockups to test concepts.

User Interface Design

• Create visually appealing, intuitive interfaces that align with brand guidelines.

• Implement interaction patterns, animations, and transitions to boost usability.

• Develop and maintain a design system to ensure consistency across all platforms.

Design Leadership

• Define and execute the UX/UI strategy, aligning with product goals and user needs.

• Oversee the design process from concept to execution, ensuring a cohesive user experience.

• Mentor and guide design team members, fostering their growth and adherence to best practices.

Collaboration & Communication

• Work closely with CRO, acquisition, customer service, and development teams to ensure customer-first design solutions.

• Gather and integrate feedback from surveys, user testing, and direct customer conversations into design iterations.

• Present design concepts to stakeholders, clearly communicating the rationale behind decisions.

Quality Assurance & Problem Solving

• Conduct usability testing and design reviews to validate and improve experiences.

• Ensure designs follow usability best practices and accessibility standards.

• Continuously iterate on solutions to solve design challenges and enhance the user journey.

Project Management

• Manage design timelines and deliverables, ensuring alignment with product release schedules.

• Allocate resources and prioritize projects within the design team to meet business goals.

Qualifications:

• Skills: Expertise in UX/UI design, user research, and interaction design. Proficient in Figma, Adobe Creative Suite, Sketch, or similar tools.

• Experience: 5+ years in UX/UI design, with a track record of leading design projects and teams. Leadership experience is a plus.

• Education: Bachelor’s in Graphic Design, Interaction Design, HCI, or related field; a Master’s or relevant certifications (e.g., UX Certification) is a plus.

• Portfolio: A strong portfolio demonstrating design thinking, problem-solving, and user-centered design expertise.

• Knowledge: Deep understanding of design thinking, user-centered principles, and industry best practices. Familiarity with front-end technologies is a plus.

Why Join Us?

• Work in a dynamic, entrepreneurial environment where innovation is valued.

• Lead meaningful projects that directly impact user experience and business growth.

• Collaborate with an incredible team of driven professionals.

• Enjoy continuous learning and career growth opportunities.

Ready to make an impact? Apply now and help us redefine the future of UX/UI design!

Work Environment:

• Setting: This position operates primarily remote work. It may require occasional visits to other company facilities or industry events.

• Interactions: Regular interaction with cross-functional teams, including product managers, developers, and stakeholders, to drive design initiatives and ensure alignment with project goals.

This role is crucial for leading Truly Free’s design efforts, ensuring that our digital products provide exceptional user experiences while aligning with our strategic objectives and user needs.