Director of Google & Meta Advertising

Location: Remote

Reports To: Chief Growth Officer

About Truly Free Home

Truly Free Home is a mission-driven, rapidly growing DTC health and wellness company on a quest to help people live healthier, happier, and longer lives. Our science-backed products and holistic approach to wellbeing have earned us a loyal customer base and positioned us for extraordinary growth. At Truly Free Home, our culture is human-first and built around high-performing, humble, and happy people—no egos, no office politics, just transparency, deep work, and purposeful collaboration. We’re passionate about making healthy living easier than unhealthy, supporting every team member’s personal and family time, and fostering continuous personal and professional growth. We empower our team with flexible, remote-first work, standard rhythms to support alignment, and a relentless pursuit of excellence. Our cross-functional teams work closely to deliver innovative products, creative campaigns, and world-class performance—all while respecting individuality, encouraging curiosity, and promoting a supportive, inclusive environment.

About the Role

As the Director of Google & Meta Advertising at Truly Free Home, you will fully own and lead the strategy, execution, and analysis for all Google and Meta (Facebook/Instagram) paid marketing channels. This equal-parts analytical, creative, and strategic leadership role manages multi-million-dollar monthly budgets, drives efficient customer acquisition, revenue growth, and brand awareness, and continually innovates to stay ahead in the competitive DTC wellness space. You will collaborate cross-functionally with creative, data, product, and engineering teams, and you’ll both execute campaigns hands-on and lead, build, and mentor a high-performing in-house team and external partners. Our ideal candidate is a data-driven, detail-obsessed media buying leader passionate about health and wellness, with a track record of scaling DTC brands across both Google and Meta ecosystems.

Key Responsibilities

• Own the holistic paid media strategy, execution, and optimization for both Google (YouTube, Search, Display, Shopping, Discovery, Performance Max) and Meta (Facebook/Instagram) advertising channels, aligning goals with company KPIs, and driving effective omnichannel growth.
• Develop and manage multi-million-dollar monthly media budgets, ensuring efficient customer acquisition, strong ROAS, and revenue growth.
• Build, lead, and mentor an in-house team of media buyers, and collaborate with agencies and vendors to ensure best-in-class execution across both ad ecosystems.
• Strategically plan, launch, manage, and optimize full-funnel campaigns—including audience research, segmentation, creative direction, funnel optimization, and rigorous testing methodologies—to maximize conversion, AOV, LTV, and subscriber growth.
• Direct and partner with creative teams to develop high-performing, conversion-focused ad assets (video, graphics, text) tailored to each platform and customer persona.
• Dive deep into analytics and first-party data (Tableau, Meta Pixel, Google Analytics, BI tools, MMM, incrementality testing) to identify growth opportunities, spot patterns, inform hypotheses, and deliver actionable insights for continuous performance improvement.
• Own attribution and measurement frameworks, ensuring accuracy and scalability despite rapid platform and privacy changes (e.g., iOS, algorithm shifts), while collaborating with analytics and tech teams.
• Stay current with platform updates and best practices; proactively anticipate and adapt to evolving digital marketing and privacy landscapes.
• Collaborate with leadership to drive new product go-to-market initiatives and identify compelling expansion opportunities in response to consumer and market signals.
• Foster a systems-oriented approach, implementing highly organized, scalable, repeatable processes that enable team efficiency and campaign success.

Qualifications

• 6–10+ years experience in performance marketing, with advanced, hands-on management of large-scale (>= $3M+/month) DTC media buying for both Google Ads and Meta (Facebook/Instagram) platforms.
• Demonstrated expertise in developing and scaling both conversion-focused and full-funnel campaigns, with a strong record of exceeding CPA, ROAS, and LTV:CAC targets in a fast-paced, high-growth environment.
• Deep understanding of both platforms’ advanced bidding, targeting, and attribution methodologies—including Target ROAS, Target CPA, maximize conversion value, predictive LTV, pixel tracking, etc.
• Proven ability to build, manage, and mentor high-performing acquisition teams and work seamlessly across creative, analytics, and product functions.
• Data-driven problem-solver who thrives on analytical rigor and continuous testing, with strong skills using Excel/Google Sheets, attribution, and BI tools.
• Strong consumer orientation and empathy for DTC and health/wellness audiences; expertise in customer personas, journey mapping, and audience research.
• Excellent communication and organizational skills, balancing the demands of high autonomy and detail-oriented execution with clear, actionable leadership.
• Bonus: Experience scaling subscription or recurring revenue products; broader paid media/channel knowledge (TikTok, Programmatic, YouTube); creative direction or copywriting skills.

Benefits

Competitive salary and performance-based bonuses

Health, dental, vision, disability, and life insurance; 401k

Join a passionate, high-performing team making a meaningful impact in health and wellness

Truly Free Home sets the standard for a people-first, high-performance culture—where your passion for health, personal growth, and advertising innovation will have an immediate and lasting impact